The event preceded the commencement of the Goulburn Region Tourism Partnership between Greater Shepparton, Mitchell Shire and Strathbogie Shire councils which will provide strategic direction to support and cultivate the visitor economy in the region.
Current tourism campaigns such as Home for the Holidays, which offers local businesses advertising opportunities across the school holidays to encourage people to get out in the community, were also highlighted.
Council’s economic development team presented the 2024 Major Events Calendar, featuring events such as the 2024 Shepparton Festival, Converge on the Goulburn, Melbourne to MOVE rally, Smoke on the Water – A Festival of Flavour, Out in the Open Festival and much more.
Shepparton Festival director Kristen Retallick gave the attendees an inside view of the 2024 event, which will feature an array of arts and cultural activities across not only Shepparton but also Murchison, Tatura, Mooroopna and Dookie.
City of Greater Shepparton Mayor Shane Sali said the launch of the calendar was an exciting time for council.
“We know our region hosts events better than anyone, and the 2024 calendar proves how rich and diverse our events scene is,” he said.
“It was great to also acknowledge the upcoming commencement of the Goulburn Region Tourism Visitor Economy Partnership, which will see our region work closely with Strathbogie and Mitchell shires to build greater visibility and awareness of our regions.
“There is plenty happening in the tourism and events space as we continue to develop and evolve as a major destination, and we look forward to seeing many positive economic benefits for our region.”
To view the full 2024 Major Events Calendar, visit the Shepp and GV website: sheppandgv.com.au
