Rose in every cheek for National Vegemite Day

Vegemite’s long history: This wartime advertisement shows the tight connection the product had, and continues to have, with the Australian community.

Supermarket-shopping Aussies over 60 years of age can still likely be heard whispering the words of an infectious ad jingle that shot a sticky sandwich condiment, or toast-topper, to national acclaim in the mid-1950s.

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