Festival support integral to success

By Shepparton News

When 4000 people ignore the rain and dance in it instead for entertainment, you know whatever is going on must be something special.

That’s exactly what happened on Saturday when festival-goers flocked to the Shepparton Showgrounds for the Land of Plenty festival.

The first of its kind, organisers already plan to return it next year with bigger numbers and police have said the behaviour of festival-goers was “exceptional”.

Running an event in its first year is never easy.

Running an event with thousands of music-lovers, rides, food and alcohol, in wet weather, makes it much more difficult.

But still organisers managed to pull it off and deserve to be congratulated for doing so.

Artist manager Aidan McLaren said the crowd was one of the friendliest he had entertained and he was blown away by how they reacted to the rain with little fuss.

That behaviour was no doubt helped because of the line-up of stellar acts who took to the stage including Tones and I, who continues to top the charts.

The organisers made the right move by also including Shepparton’s Adam Briggs in that line-up.

Music aside, it should be noted those involved tried to minimise the impact the festival had on waste by giving people $1 for each empty can they returned.

Organisers have confirmed that if it does return next year that will only be the start of many initiatives they hope to introduce to lessen the impact on the environment.

Greater Shepparton City Council and Shepparton Show Me should also take a bow for bringing the event to Shepparton in the first place.

Without its expression of interest process, calling for a large-scale music event to come to Shepparton, Saturday would not have happened.

Lastly, we must remember it is important that when events such as Land of Plenty come to Shepparton, they are supported by the people who live here.

It received that support this year and hopefully will for many years to come.