The appointment underscores the event’s commitment to championing regional resilience, particularly in mental health, as it gears up for another record-breaking year in Alexandra on Sunday, June 8.
Warren’s story mirrors the grit of the communities the show supports.
A Melbourne-born small business kid turned farmer, he faced relentless challenges — bullying, financial strain, droughts and floods that tested his spirit.
“Resilience, persistence, determination — these three words define me,” Kyabram-based Warren says.
His 16-year farming journey, although ending in heartbreak, became a catalyst for advocacy.
Today, he shares his hard-won insights nationwide, inspiring audiences from corporate leaders to rural families.
“Warren’s lived experience aligns perfectly with our ethos,” says Ayden Embling, Alexandra Truck Ute and Rod Show president.
“The show isn’t just about trucks; it’s about bringing people together, supporting each other through the good times as well as the tough times.”
Warren’s ambassadorship will spotlight the event’s Foundation and community support, including mental health programs vital to regional Victoria.
Attendees can expect to see Warren mingling with the crowd at the 2025 show, among hundreds of gleaming trucks, custom utes and vintage rods.
Like everyone he’ll be enjoying family-friendly festivities, which include live music, market stalls and community fundraisers.
For Warren, the ambassador role is personal.
“Farming taught me that community is everything,” he says.
“This event celebrates that spirit — the backbone of regional Australia. I’m honoured to help drive its message forward.”
The Alexandra Truck Ute and Rod Show — a beloved 28-year institution celebrating Australia’s trucking heritage — is on Sunday, June 8.
For registration and program details, visit: alexandratruckshow.com.au
Learn more about Warren Davies at: theunbreakablefarmer.com.au
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