Jacob Dedman stepping up for FASD awareness in his bright red shoes.
Photo by
Digital Journey Photography
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Organised by Tatura Community House and initiated by Cheryl Dedman, chair of the board of FASD Australia, the Red Shoes Rock NOFASD Awareness Walking Challenge is fast approaching.
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Fetal alcohol spectrum disorder is a lifelong condition caused by prenatal alcohol exposure. It can significantly affect brain development, physical health and behaviour.
Mrs Dedman hopes the event will help reduce the stigma and shame often associated with the disorder — not only for those living with the disability, but also for their families.
“After our son was diagnosed with FASD and we struggled to find informed supports and services, I wanted to make life easier for others,” Mrs Dedman said.
“While I can’t change someone’s diagnosis, I’m committed to doing all I can to make the path easier — for individuals, their families and their support networks — so they can access the care they need and deserve to live their best lives.”
With more than half of pregnancies in Australia unplanned, many women may not realise they are pregnant until six to eight weeks in — meaning there is a genuine risk of alcohol exposure during those early stages.
Providing support for women to remain alcohol-free during pregnancy is something Mrs Dedman is deeply passionate about and sees as a wider community responsibility.
“The Red Shoes Rock challenge is all about raising awareness while bringing people together for a bit of light-hearted fun,” she said.
Throughout September, participants are encouraged to wear red shoes — or decorate a pair — and post photos or videos on social media using the hashtags #RedShoesRock and #FASDAwareness.
The campaign also invites people to share facts and information that help bust common myths about FASD.
Mrs Dedman is urging schools and workplaces to get involved and encouraging those who can to consider donating to support families living with the condition.
“Everyone at the Tatura Community House is buzzing with preparations, and those already aware of the walking challenge are enthusiastic and can’t wait to register,” Mrs Dedman said.
“We’ll see people young and old, from all walks of life, take on this challenge together.
“No matter the reason, the awareness this event creates will ripple through our communities — and that in itself is powerful.”
When asked what the Red Shoes Rock campaign symbolised to her personally, Mrs Dedman said it represented positivity.
“Living with FASD or caring for someone with the condition can come with tough days,” she said.
“But through the Red Shoes Rock campaign, I feel joy and hope.
“It’s a positive, non-confronting way to raise awareness, and with education comes support and understanding — and that’s exactly the difference this campaign is known for.”
Registrations open Friday, August 1— and the first 50 adult sign-ups will receive a free Red Shoes Rock T-shirt.
The challenge officially begins on Monday, September 1 and is open to all Victorian residents.
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