Sheree Smith inside her new store in the heart of Shepparton.
Photo by
Rechelle Zammit
From party plans and virtual appointments to a home studio and now a permanent shopfront, Sheree Smith has spent 21 years adapting her business to meet the needs of local women.
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After over two decades as an Intimo stylist, Mrs Smith has opened her first storefront in the heart of Shepparton, making professional bra fittings and personal styling more accessible than ever.
The reason for the move is simple.
“I ran out of space,” Mrs Smith said.
“Although bra fittings are the focus, I wanted to be a one-stop-shop for my customers.
“We’ve evolved and now offer a personal styling aspect as well.
“I just felt like there was more that I could offer and more that I could give to our community.”
The move has felt ‘meant to be’ for Mrs Smith, who stumbled upon her new location at 9/127 Fryers St while walking her dog.
Just a fortnight since opening the storefront, she said she had already noticed a change.
“It’s been worth the wait,” she said.
“I feel like I’m a bit more part of the community here.
“By having a studio face and shopfront, I’m visual now, and people know where to find me.”
Sheree Smith has celebrated 21 years in business and has opened a shopfront for the first time.
Photo by
Rechelle Zammit
Greater visibility, she hopes, will encourage more women to prioritise a professional bra fitting.
“It’s a very personalised service, and it’s something that many women don’t really think about.”
She estimates around 80 per cent of women wear the wrong bra size, often due to hormonal and lifestyle changes or simply because they are too busy.
Australian-owned Intimo aims to change that, offering different bra styles and clothing designed to suit everyone.
“The founder of our company, Sue Whyte, started this business with the mindset of helping every woman, no matter what size,” she said.
“I’m very passionate about continuing her legacy.
“I love seeing how what I do helps a woman’s confidence and helps them grow within themselves. They stand up taller, they embrace their body.”
Mrs Smith runs appointment-only fittings, ensuring a private experience for customers.
“It’s your own space, the doors locked, and it’s all about you.”
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