That’ll be the typical Sam Kekovich commentary attached to images of the former North Melbourne legend’s Kyabram visit on Monday when a commercial promoting the Kyabram Greens Estate airs on WIN television next week.
Mr Kekovich, who has made a name for himself as an Australia Day “lambassador’’ for Meat and Livestock Australia, was filming the commercial with Kyabram Greens developer Gary Evans last week.
He had an Echuca based production team following him to five different locations, including walking tracks, cafes and the Parkland Golf Club, where he produced the catch-cry of the commerical to expel the virtues of living in the Campaspe township.
Filming started at 9am and continued until 5.30pm, Radiant Media Productions producing the commercial to promote the town and the new estate.
Scott Christian, creative director for Radiant Media Productions, said his company had just completed a flood documentary and cameraman Joel Crane had joined the company after working on the sets of feature movies in the United States.
Developer Gary Evans said the adverts were to promote the area and bring people to the town.
He has made a long-term commitment to Kyabram, agreeing to pay the membership of every Parkland Golf Club member aged 80 years and over, while also a major sponsor of the football netball club.
"I will be in Kyabram for a long time. This project won't be finished overnight, but it will blow people’s minds,“ Mr Evans said.
Mr Evans has made a commitment to start works on fully sold stages one and two of the development, 52 lots in all, in the back half of the year.
As the for advert, he said it would be a message in keeping with the Sam Kekovich branding, a “light hearted'’ reminder of what Kyabram has to offer.
“The ads will go to air as soon as the tennis finishes,” he said.
Mr Kekovich, who grew up at Myrtleford, was last in Kyabram for a sportsman's night and said he valued his country upbringing.
“I am a farmer’s son and this setting is very familiar to me, being a country boy at heart,” Mr Kekovich said.
He said Mr Evans was a good friend of mine and he felt the project was compatible with his branding.
“It is an Australian development and someone having a go,” he said.
“I get hundreds of calls a week to promote things, but I am very picky.”
Of his most recent commercial he said the new theme, which features him being banished for an “un-Australian’’ remark, was reflective of society.
“During the 20-year period I have been doing the commericals they have continually reflected society in general,” he said.
As for the Parkland course, he said he could easily live on a golf course.
“It is a unique golf course (being a par three), but it makes a lot of common sense,” Mr Kekovich said.
“Who really wants to spend half a day walking around golf course when you can get it over and done with in two hours.”
Mr Evans said inquiries to the Kyabram Greens website had been consistent and he was excited to continue to promote Kyabram.
"We want people talking about Kyabram and I feel like I have a connection to the golf club,“ he said.
“A good friend of mine, Craig Easton, was born in Kyabram. He was among the people who started the golf course.”
He said, of agreeing to pay every 80-year-old and over’s membership at the club, that cost of living pressures were being felt the most by our seniors, and it was “the least he could do’’.
Mr Evans also made a commitment that he would be using “locals’’ wherever possible in the estate’s development.
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