Franklin was a guest of Hawthorn on Sunday as they took on Sydney for the first time since the 37-year-old's retirement last year.
Famously private, Franklin was presented to the crowd on the ground at half-time in an interview with two-time Hawks premiership teammate Jordan Lewis.
"Goosebumps ... it's nice to be back here," Franklin said.
"I spent nine years playing at this great football club and then spent another 10 years playing at another great football club.
"I feel very blessed to have played at two great clubs."
Franklin won premierships with Hawthorn in 2008 and 2013, kicking 580 goals in 182 games for the club before a shock switch to Sydney.
He kicked another 486 goals in 172 games with the Swans but couldn't add to his flag tally, losing three grand finals in red and white.
Buddy Franklin won two AFL flags with Hawthorn, bearing the club's famous No.23.
"It was really important to me, I wanted to come back and thank all the Hawthorn fans," Franklin said.
"You guys have been unbelievable and I won the two flags with you guys."
Franklin recalled his two famous goals for Hawthorn against Essendon and the leapfrog effort against Collingwood among his favourite moments at the MCG.
"But for me it's the big finals that we played here over the years," he said.
"There were some huge games played here and obviously the grand finals and those premierships were really important."
Lance Franklin was once again the centre of attention at the MCG.
Hawthorn coach Sam Mitchell invited his former teammate Franklin to speak to the current playing group as part of their preparation for the round-seven clash with Sydney.
Childhood fans Dylan Moore, Jack Scrimshaw and Jack Ginnivan were among the wide-eyed Hawks who lapped up Franklin's words at the club's Waverley Park base on Saturday.
"A lot of our younger players were completely overawed by his presence and how he went about it," Mitchell said.
"It was great that he came out to the club and brought his family and spoke to the players about his journey of how he got to become what we all saw of Lance Franklin.
"He actually told some stories about how he built that and how hard he had to train and some of the setbacks that he went through and the persistence that was required and the support network around him.
"It was all those behind the scenes things of what built the facade that we all see from the external.
"It was great to have him and rapt that he was able to come back the MCG and be around Hawthorn and Sydney - the two clubs that he's an icon of."
Special morning at training 🥰 pic.twitter.com/W6Wb448Nc1— Hawthorn FC (@HawthornFC) April 27, 2024
Franklin was also honoured at Hawthorn's pre-match president's function on Sunday, presented with Hawks and Sydney jumpers adorned with his famous No.23 by Andrew Gowers.
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