Pink had its moment on Monday night at Crown Melbourne with medallist favourite Nick Daicos's partner Araette Jones sporting a bright figure-hugging column dress by Cappellazzo Couture.
"(My family is) extremely proud of both Josh and I", Daicos told Seven.
"It was nice to be representing with an all Australian jumper together and Dad just tells us how proud he is of us and the team."
Presenter and former Adelaide player Abbey Holmes echoed the Barbie renaissance in a pink gown with ruffled detail by Jason Grech, while Sydney Swans player Chad Warner's partner Alice Hughes donned a striking one-shoulder fuchsia gown by Melbourne-based Georgia Young Couture.
Abbey Gelmi wore a pink Oglia-Loro Couture gown while presenting from the coveted awards night.
Previous Brownlow recipient Patrick Dangerfield tipped the Western Bulldogs' Marcus Bontempelli to take home Monday's gong as he walked the carpet with his wife Mardi Dangerfield, who wore a reflective purple gown by Georgia Young Couture.
Bontempelli said he felt nervous heading into the awards as he donned a Boss tuxedo with his partner Neila Brenning, who wore a black-and-white one-shoulder halter gown by Silvana Tedesco.
"It's a very prestigious award, it carries a lot of weight," Bontempelli told Seven.
"I grew up watching the Brownlow Medal as a kid, so now to have been a bunch of times makes it probably special but you (also) understand the gravity of the nightly award."
Collingwood star winger Josh Daicos, Nick's brother, joined Monday's family affair wearing a Boss tuxedo, while partner Annalise Dalins wore a Oglia-Loro Couture gown with shimmering blue detail.
West Coast hero Ben Cousins was at Monday night's count in Melbourne for the first time since he took home the Brownlow in 2005.
Collingwood premiership captain Darcy Moore and Triple J host Dee Salmin made their official debut together on the carpet, with Salmin wearing a red and black ballgown with a chest cut out.
"It's so exciting, it's what you play footy for, those big days," Moore told Seven ahead of this weekend's grand final.
"I guess you could say the family has a bit of unfinished business and hopefully I can get a medal and we can enjoy it together."
GWS Giants' captain Toby Greene's partner Georgia Stirton stepped out in a shimmering gold floor-length gown, while incoming AFL boss Andrew Dillon's wife Amanda Dillon wore a belted long-sleeved black number.
Bontempelli, Port Adelaide young gun Zak Butters and Melbourne star Christian Petracca were close behind Daicos on Monday night as contenders to take the Brownlow Medal.
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