The visitor centre has been announced as a finalist in the visitor information services category.
Greater Shepparton City Council Mayor Shane Sali said the nomination was a strong endorsement and a testament to the dedication and hard work of the visitor centre staff and volunteers.
“This recognition reflects the tireless efforts of our visitor centre staff and volunteers, who warmly welcome thousands of visitors each year and proudly share the stories of our region,” he said.
“Their commitment helps strengthen our visitor economy and builds lasting connections within the community.
The announcement follows an extensive application process, which included an onsite visit by a member of the judging panel.
The centre’s support for major national events such as the GT Nationals was highlighted, with tailored visitor servicing including pop-up visitor centres, themed Moooving Art cows, and custom itinerary planning to enhance the visitor experience.
Collaboration has been key to this success, with Greater Shepparton working closely with Goulburn Region Tourism to develop a forward-thinking Visitor Servicing Strategy.
Goulburn Region Tourism chief executive officer Jane Lovell praised the collaborative efforts driving regional tourism success.
“Receiving this nomination highlights the power of regional collaboration and Greater Shepparton’s innovative visitor servicing,” she said.
At last year’s Victorian Tourism Awards, the Greater Shepparton Visitor Centre received silver in the same category.
Gold, silver and bronze recipients of the awards will be announced at a gala ceremony in Melbourne, on November 27, with gold winners progressing through to the National Tourism Awards.
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