The right machine for every job

“We go from selling small horsepower tractors right up to the 600 horsepower tractors and then we’ve got combines, self-propelled sprayers, hay gear and the rest.

“You've got your orchards, you've got your market gardeners, you've got dairy and you've got your broadacre farmers as well.”

Broadacre is the natural market for O’Connors, but with capability to draw from 15 branches, Shepparton’s dealership can meet any customers’ needs.

“We cover from broadacre, right through to the little hobby farmer,” sales manager Tim Edgar said.

O’Connors is the leading provider of precision agricultural machinery, staying ahead of industry trends.

Shepparton branch manager Brendan O’Connor said automation of steering and broadacre farming was where he saw the industry moving — and O’Connors is positioned to meet the demands of any industry shifts in hardware requirements.

“Everything is getting bigger, everything has to be accounted for, so precision farming is pretty much the directions it’s going these days,” Mr O’Connor said.

O’Connors offers products with auto steer and all spray controls all in the one HUD, with varying degrees of precision depending on a farmer’s needs.

“Some of our stuff can be as accurate as two centimetres year-to-year. You know, that's the most expensive and it works its way back down to sort of 50 centimetres,” Mr O’Connor said.

And speaking of accuracy, O'Connors has dedicated the necessary resources to become the market leaders in precision agriculture hardware, establishing a RTK reference station network with more than 120 towers — the largest network in the Southern Hemisphere.

This satellite navigation system is the newest and most accurate system in the Goulburn Valley region, far outstripping the competition in performance.

But at the end of the day, be it navigation from orbit or a spare part for a combine, the benefit of the products and services provided by O’Connors is the reassurance that you’ll be looked after.

“The benefit of the product is the service that we offer to back it up there,” Mr O’Connor said.

“It is a good product, but without good service, you don't have a good product.

“One of the good things about our product is the way that we back it up.

“We've got experienced trained technicians that are up-to-date on all the latest software and all the latest gear.

“And that level of customer service that we offer is what makes the whole package so attractive to people.”