Making it through the COVID-19 pandemic and its lockdowns was an achievement in itself, although staff shortages mean the pressure has never fully subsided.
It would almost make a business nostalgic for the days when it was matters such as interest rate rises it had to worry about.
Oh, there you go. Interest rates are now something to worry about. The cost of living is burning a hole in customers’ pockets and bank balances, but despite those challenges, there is much to be hopeful about.
The past few years have shown that the resilience of the region’s economy and innovation of their owners and operators is strong, and the loyalty of the customers solid.
The Goulburn Valley’s population is growing, new customers are moving in and a greater focus on the regions means the future is bright for businesses that embrace change.
Tough economic times test the longevity of businesses, so it is important for them to work on their resilience, too.
The News and Country News are hosting multi-media marketing seminars for owners and operators of businesses around the region that will outline ways businesses can work on their resilience.
The seminars will be presented by independent expert Damian Morgan, an MBA-qualified management consultant and company director specialising in the development of sales and marketing programs for national brands and government departments.
He was raised in regional Queensland and spends a large amount of his time helping small businesses get a better return on what they pay for marketing.
“One of the things I do is showcase the before and afters during the seminars —testimonials,” he said.
Mr Morgan said the differences can be “staggering”.
“Too many businesses put an essay out there, but the truth is we’re all busy,” he said.
“Instead, you need a series of single-minded messages, going over one target at a time. Telling your story through time rather than all at once.”
Mr Morgan adds that the COVID-19 experience has allowed a reintroduction of local customers to their local businesses.
“Coming out of COVID, the power of ‘local’ is more important that it has been,” he said.
“COVID’s forced us to rely on our local communities because during lockdown there was no other option. That trend seems to be staying where that experience was good.
“People are valuing local more than they used to.”
Mr Morgan said the same principle applied for “tree changers” moving into the region, whom he described as “hungry to get to know the locals”.
Apart from the address from Mr Morgan, the multi-media marketing seminars will also include lucky door prizes to be given away to attendees. Among them are 12 advertising packages, including free full-page ads.
The Grow Your Business seminars will be at the Museum of Vehicle Evolution, 7723 Goulburn Valley Hwy, Kialla, on Thursday, June 16.
Sessions will be held at 11am, 1.30pm and 5.30pm.
Attendance is free, but reservations are essential.
Call Ash on (03) 5820 3161 or email Ashwini.sidhu@mmg.com.au
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