Big W, even bigger book giveaway

The program will act as an incentive for kids to start or return to reading.

To mark this year's instalment of the program, parents and carers have encouraged kids to collect all eight titles from the iconic Mr Men and Little Miss series, which will be arriving in BIG W stores weekly each Thursday.

The colourful tales from Happyland include, Little Miss Magic, Mr Bounce, Little Miss Wise, Mr Tall, Little Miss Happy, Mr Cheerful, Little Miss Curious and Mr Nonsense.