Temperatures rise, and fashion brands feel the pressure to stay visible during retail’s busiest season.
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Baden Bower, a fashion PR agency, meets this pressure with a campaign plan for summer 2025 that blends structure and imagination.
It gives brands a clear path to gain attention that leads somewhere.
Its 72-hour publicity promise reflects a move toward results that matter instead of general buzz.
This season leans into stripped-down, intentional style.
Baden Bower mirrors that in its storytelling, using a less-is-more strategy.
Instead of high-volume outreach, it focuses on pointed, relevant content that editors value and readers remember.
Summer’s Style, Story First
Designers favor clean lines and careful details this year.
Baden Bower matches that tone in its media work.
It avoids sending mass press releases. Instead, it crafts stories that match the brand’s personality and media needs.
"Fashion PR doesn’t work the way it used to," says AJ Ignacio, CEO of Baden Bower.
"We balance what brands want to say with what editors actually want to run. Good messaging should feel natural—like putting on a soft linen shirt when it's hot."
Story-driven campaigns matter now more than ever.
According to McKinsey, only 20% of fashion leaders expect better numbers in 2025.
Cautious buyers need a real connection.
Baden Bower uses data to help clients speak clearly and directly to those buyers.
It has landed over 5,000 stories across more than 1,800 clients.
Many brands now see stronger engagement and more sales when they fold earned media into their digital tools.
Owning Trends, Not Following Them
Yellow is picking up speed this summer, with an expected 11% increase in yellow pieces.
Baden Bower lists this out and puts clients in a position to lead the conversation.
It uses insights from design shifts and buyer habits to help brands time their moves.
"We help our clients stay ahead of what’s catching on," Ignacio says. "
When a brand’s hot pants get featured in Forbes, Vogue or Elle, it confirms relevance."
That kind of timing matters, especially now. Growth in China remains uncertain, so brands turn to other parts of Asia to grow their reach.
Baden Bower’s global network covers over 700 publications across five continents to help brands connect in places where interest is growing.
Each campaign matches the feel of the region it targets.
Barrel jeans in North America call for one kind of tone, while the easy polish of thong sandals in European resort towns calls for another.
Baden Bower balances local tone with wider goals.
Turning Exposure Into Sales
Press coverage starts the process, but Baden Bower doesn’t stop there.
It ties brand visibility to action by focusing on what helps customers decide to buy.
"Summer pieces sell fast," Ignacio says. "We build stories around important products and match them with the outlets that influence buyers."
This method works well for brands that align with this season’s simpler look.
Trusted publication features carry more weight than ads, especially when the items covered reflect what people already want, like lace details or utility denim.
Client numbers support this.
Fashion brands using Baden Bower often double their website conversion rates just by placing trusted media logos on key pages.
Those small touches help people feel confident as they shop.
Smart PR Backed by Tech
While summer looks relaxed, the process behind it runs on smart tools.
Baden Bower uses AI to track public mood, notice early patterns, and build tailored campaigns.
"Good storytelling and accurate data belong together," Ignacio says. "When we help brands launch a new summer line, we study color trends, buyer behavior, and what the media cares about. That helps us reach the right readers."
This mix of research and story planning brings attention.
More than 30,000 brands have asked for campaigns that offer both reach and proof of value.
Baden Bower shows real results, like better site traffic or higher sales, through clear tracking.
As styles like Bermuda denim, linen suits, and soft lace hit stores, Baden Bower keeps its clients involved in the fashion story.
It helps brands get noticed in ways that matter, using clear storytelling and focused strategy. Good timing and strong ideas carry the message further.
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