British billionaire and business magnate Lord Alan Sugar has become synonymous with The Apprentice after appearing on 15 seasons of the smash-hit UK series.
Now, he's come Down Under to serve as CEO for the candidates vying to become the next Celebrity Apprentice.
Known for his no-nonsense approach to business, sparks are flying as Lord Sugar clashes with celebrities in the boardroom, guided by his two business advisors Boost Juice pioneer Janine Allis and fashion designer Lorna Jane Clarkson.
Debuting on Sunday, May 23, professional surfer Alex Hayes, writer Rob Shehadie and gymnast Olivia Vivian have so far been given the chop from a pool of 14 as they compete to become the next Celebrity Apprentice.
Celebs are using every trick in the book as they fight to raise money for charity, with the winner receiving $100,000 to donate to their cause.
In each episode, two teams take on an epic task, using their business savvy and reaching into their pool of contacts to battle for cash.
Still in the running are pop duo The Veronicas, English comedian Ross Noble, interior designer Shaynna Blaze, Survivor winner David Genat, Married at First Sight star Martha Kalifatidis, fashion designer Camilla Franks, musician Anthony Callea, personal trainer Michelle Bridges, radio host Michael Wipfli, AFL champion Josh Gibson and Miss Universe Australia Scherri-Lee Biggs.
Will they use their fame to raise the big bucks?
Or will they be booted?
Celebrity Apprentice airs on Sundays at 7 pm on Nine and 9Now.
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