Optus and business training experts Dynamic Uplift are rolling out the initiative to support some of the 800,000-plus small businesses nationwide with a one-day online workshop to ensure access for all regional small businesses.
Optus VP Small Business Emma Jensen said listening to customers across Victoria, they know that digital capability – and keeping up to date as it rapidly changes – is one of the key issues that small businesses face.
“We felt there was a real opportunity for Optus to add value by offering a solution to help educate small businesses and reimagine their own digital strategy,” she said.
“The FutureFit workshops will enable small businesses in Victoria to better understand and leverage technology such as AI, social media, digital marketing tools and website development, with the goal of making their business more resilient in a digital age.”
The workshops run by Dynamic Uplift take a gamified approach, incorporating interactive canvases and cards as well as user-friendly apps to simplify complex processes and meet the needs of small businesses regardless of their digital maturity stage.
Topics will include:
- Putting digital in context – understanding why it’s critical for every business.
- How to better leverage artificial intelligence and the right apps
- Understanding what ‘digital’ could mean for your business, customers and partners.
- Evaluating your current digital capability and competitive position.
- Planning and implementing your digital strategy.
South Pacific Digital at Dynamic Uplift Director Robert Kinkade said Australia had progressed well on the shift to the digital age, and no business was immune to the impacts of digital disruption, regardless of size.
“Many small to mid-sized businesses are seeking urgent support without the budget to hire consulting firms or other advisors, and the business owners and operators are time-constrained, meaning that they only have days to devote to this critical agenda, not weeks or months,” he said.
The FutureFit workshop will be held on Thursday, April 18, from 10am to 4pm.
Small businesses who are interested in attending are invited to register via https://www.optus.com.au/business/futurefit
