What began as a competition entry has transformed into a powerful symbol of resilience, with the regional town rallying together for a sold-out show that’s about far more than music.
Reporter Kelly Lucas-Carmody spoke with Bree Mackrell from Strathbogie, who created the Facebook page Bring Tones And I to Longwood, joining a long list of regional towns and cities all campaigning for a chance to host the chart-topping artist.
She shared the latest details on the overwhelming ticket response and how the community-driven event was now taking shape behind the scenes.
How did it feel seeing tickets go on sale this morning and knowing they sold out so quickly? Are you worried some people, particularly those most affected by recent events, might miss out?
It was an incredible mix of emotions — excitement, gratitude and honestly a bit of disbelief at how quickly it all happened. Seeing the tickets sell out so fast really showed just how much support there is for this cause and for the community. At the same time, we are very mindful that some of the people most impacted by recent bushfires may not have been able to access tickets straight away. That’s something we’ve taken seriously from the outset, and it’s why we’ve built in a system of reserved, coded tickets specifically for fire-affected residents and volunteers, distributed through trusted local networks.
Since the announcement, have you had contact with Tones and I’s team? How has that communication shaped what the concert will look like and what’s possible for the town?
Yes, we’ve had contact with Tones And I’s team, and the communication has been very positive and supportive. They’ve been incredibly respectful of the community focus of the event and the reason it’s happening. That collaboration has helped shape a concert that’s not just about a performance, but about connection, recovery and giving back. It’s also helped us understand what’s realistically possible in a regional setting, while still delivering something truly special for Longwood and the surrounding districts.
Can you tell us how the planning and co-ordination of this concert is coming together? Who is involved in making it happen?
The planning has been a genuine whole-of-community effort. It involves local organisers, council, emergency services, volunteers, community group leaders and external event professionals. CFA captains, community co-ordinators and local leaders are playing a key role in information sharing and logistics. It’s been a fast-moving process, but everyone involved understands the significance of getting this right — not just operationally, but emotionally for the community.
Were any tickets specifically set aside for residents from towns most affected by recent fires or emergencies?
Yes. A dedicated allocation of tickets has been reserved for fire-affected residents, volunteers and support workers. These tickets are being accessed via unique codes distributed through CFA captains, fodder co-ordinators, community group administrators and other trusted local contacts. This approach was chosen to ensure fair and appropriate access, while also protecting privacy and avoiding people having to publicly justify their circumstances.
What can people expect on the night in terms of venue setup, activities and overall atmosphere?
People can expect a safe, welcoming, family-friendly event with a strong sense of togetherness. The venue will include licensed areas, food and drink vendors, accessible spaces and clear signage. The atmosphere will be celebratory but grounded — a chance to come together, reflect, support one another and enjoy an incredible live performance in a regional setting.
Who else is stepping up to help make the concert happen — for example, local businesses, food vendors, transport providers, volunteers?
The level of support from local businesses and volunteers has been extraordinary. Food vendors, service providers, logistics operators and community volunteers have all stepped forward, many offering reduced rates or donating their time. Transport planning, local suppliers and emergency services are all contributing to make sure the event runs smoothly and safely.
Beyond the performance itself, how do you hope this event will impact the Longwood community and surrounding areas?
More than anything, we hope this concert provides a sense of recognition and reassurance — that people haven’t been forgotten. It’s about healing, community pride and reminding people of the strength that exists in regional towns. The funds raised will go back into the community, but the emotional impact — feeling seen, supported and connected — is just as important.
Are there any safety or emergency considerations being put in place, given the size and nature of the event?
Absolutely. Safety is a top priority. There is detailed planning under way around crowd management, emergency response, first aid, fire safety and traffic control. We’re working closely with emergency services, security providers and local authorities to ensure the event is well resourced and appropriately managed for an event of this scale.
Anything you’d like to add?
This concert belongs to the community. It’s a reflection of resilience, generosity and what can happen when people come together for the right reasons. We’re incredibly grateful to everyone who has supported it so far — from ticket buyers to volunteers — and we’re looking forward to creating a night that Longwood and the surrounding region can be proud of.
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