The shop was completely destroyed.
A Mooroopna gift shop was set alight in what police say was a targeted arson attack in the early hours of February 3.
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Shepparton police said a vehicle reversed into the front of Mooroopna Gift and Ware at 77 McLennan St just before 5am.
Three people then poured flammable liquid from jerry cans inside the shop and lit it up.
A vehicle reversed into the shopfront before three people doused the shop in flammable liquid and set it alight.
The CFA responded to reports of the building fire at around 4.47am.
A CFA spokesperson said five CFA units attended the scene, alongside Fire Rescue Victoria.
The incident was deemed under control at 5.18am and declared safe at 7.49am.
The relevant power and gas company was notified.
One lane was closed in McLennan St on Tuesday morning.
The CFA handed the scene over to Victoria Police, which is now investigating the incident.
Police said an arson chemist would arrive later in the day.
The shop has been completely destroyed.