The International Dairy Week Bushfire Appeal raised more than $65 000 at Wednesday night's World Wide Sires Evolution Sale.
Before the annual sale began, auctioneer Brian Leslie held an auction, with the buyer being able to choose any cow from the Moxey Farms stud.
The sale finished at $50 000 before Mr Leslie announced World Wide Sires would add $15,000 to the fundraiser.
Later on some embryos were also sold for charity.
The proceeds will go to the Salway family, from Cobargo, and BlazeAid.
After the bushfire appeal sale, it was Lot 7 — Cypress Grove V3 Ronimo Tiffany — that topped the World Wide Sires Evolution Sale after it sold for $12 000.
The top-priced cow was owned by the Jones family, from Foster, and was sold to Emu Banks Holsteins, from Terang.
Mr Leslie said he expected Cypress Grove V3 Ronimo Tiffany to top the sale.
“Yeah, I actually did (think it would sell for that much),” he said.
“She was number 17 BPI heifer in Australia and the Jones family sold her — it's the first time they've sold at IDW.
“Like every sale you do, there's bargains in it but overall I think it was a very successful sale.”
The sale saw 31 Holstein cattle sell at an average price of $5295 and was conducted by Dairy Livestock Services.
The same sale in 2019 topped at $16 000, and averaged $6990 in 2018.