Rideshare service Ola will be picking up passengers in Shepparton and surrounds in the coming weeks.
The service operates in a similar way to competitor Uber, with bookings for drivers made through an app.
Once passengers have booked an Ola ride, they are sent a unique four-digit code that is then shared with the driver before the ride can begin.
Managing director of Ola Australia and New Zealand Simon Smith said offering services in Shepparton and the surrounding region would bring more competition and choice to both rideshare users and drivers in the area.
“Since launching in this country two years ago, millions of Australians have benefitted from riding with Ola and it’s time we gave the same choice to people in Shepparton,” he said.
The announcement comes just over a year after Uber brought its services to the region.
Shepparton Taxi chief executive Steven Armstrong said he was not concerned about the India-based business.
“Locals tend to want to know their money is going back into their community,” Mr Armstrong said.
“Drivers haven't seen much effect since Uber arrived; rather, even an increase in services.
“Ridesharing services like Uber and Ola have different markets and demographics in regional areas compared to the city."
Ola's annoucement is expected to boost employment in the area, with drivers given the opportunity to choose their own hours.
The company will give drivers who complete their registration before the launch 100% of the fare on every ride they take for the first four weeks.
“We also want to offer drivers in the area the opportunity to make more money on their own schedule — whether it’s driving on the weekend, during morning and evening commutes, or just in their spare time,” Mr Smith said.
Warrnambool, Surf Coast and Horsham were the other Victoria areas included in the national expansion announcement — making the service available to nearly 90% of the Australian population.
When the service begins in Shepparton, new customers will receive 30% off their rides for the first two weeks.
The rideshare service could not yet confirm the launch date but it is expected locals will be whizzing around town in an Ola within weeks.
Drivers can learn more about registering and driving with Ola and the 0% commission offer by visiting: https://ola.com.au/driver/
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