Motor museum set to drive tourists and local economy forward

By James Bennett

The dominant talk about museums in the Goulburn Valley is usually held by the soon-to-be completed Shepparton Art Museum.

But another big tourist draw card that Is being built this year is the Museum of Vehicle Evolution.

Based at Emerald Bank in Kialla, it will be the first attraction for visitors travelling north on the Goulburn Valley Hwy.

The only question that remain is when do shovels hit the dirt and will the ribbon be cut this year?

Architect design photos of the development.


The Shepparton Motor Museum boasts some of the best vintage cars ever made. It also has a special section devoted to Furphy, motorbikes, a wall of beer cans and other classic motoring memorabilia.

MOVE will be built on about 10 000 sq m next to the Shepparton Motor Museum.

It will include displays, vehicles, artifacts, memorabilia and local history that reflects the Goulburn Valley and transport in Victoria.

A few truck enthusiasts touted the idea of a truck museum in 2012.

It was soon decided that if it would be built, it would be incorporated with the Shepparton Motor Museum.

Shepparton Motor Museum is expanding.

By 2017, the entire MOVE concept was formed.

Current board member and transport enthusiast Peter Hill told The News what MOVE would feature.

“The first aspect is the Thompson Clothing Collection, which still has clothing from the first fleet and is in Melbourne right now,” Mr Hill said in July.

“The second is the Cavalcade of Transport Mural, which used to be at Spencer St and it’s about 30 m X 7 m.

“The Victorian Transport Association and MOVE believe Shepparton would be a good place for people to enjoy it.

“The third aspect is Greg Maskell body builders has agree to be part of the project and would have a motor body shop at MOVE, so people can see him and his team at work.

Bathurst Legend cars.

MOVE has had strong support from Greater Shepparton City Council, which many councillors have described as one of the most important project for Shepparton.

Councillors have also praised the hard work of the volunteers who have turned a vision into a reality.

The total cost of the project is $8.75 million with construction due to start in late March.

The Federal Government has chipped in $2.5 million, council was $1.25 million, Victorian Government $3.75 million.

But the real heroes have been the donations made by Shepparton locals who helped raised more than $1.25 million.

However, MOVE is still seeking donations, and people can contact the Shepparton Motor Museum if they wish to do so.

Architect design photos of the development.

Mr Hill previously told The News if everything goes to plan construction would take six months.

The expectations are MOVE will be completed by October this year.

There were hopes construction would start in October last year, however, The News understands that by integrating the Thompson Clothing Collection into the build it has caused a delay.

The collection was not initially included in the original design concept.

Greater Shepparton City Council predicts the economic value to the region will be huge.

It said the total economic impact of $13.1 million would also create 14 jobs during constructions.

Council said there was a "multiplier" of an additional 22 jobs in the construction, hospitality and supporting industry sections.

Council said MOVE would provide an increase of two full-time equivalent positions on an ongoing basis.