As individual bushfire donation sites spread across social media, Victorian premier Daniel Andrews yesterday launched a new fund to help Victorians impacted by the fires.
The new Victorian Bushfire Appeal has been established in partnership with the Bendigo Bank Community Enterprise Foundation and the Salvation Army.
The fund has been kick-started with a $2 million government contribution.
Former Victorian National Party leader and member for Benalla Pat McNamara has been appointed as the fund's chairman.
Mr McNamara also chaired the 2009 Black Saturday Bushfire Appeal fund.
"With that fund we got to $400 million very quickly," he said.
He urged people to donate to the new statewide fund rather than donating individual items of clothing or food which created logistical problems for emergency workers.
"This is the most efficient way to get money to people quickly. We can be flexible and help people with individual needs," he said.
He said administrative costs would be picked up by the government which meant 100 per cent of all money donated would go to those in need.
"The more funds that can be concentrated in one appeal the better. It is Victoria-focused, and all donations are tax deductible," Mr McNamara said.
People who want to contribute to the fund can do so by visiting www.vic.gov.au/bushfireappeal
Other appeals The News recommends for donations are:
Shepparton Bushfire Appeal on Facebook.