A record number of runners will hit the pavement around Victoria Park Lake this Sunday for the annual Shepparton Running Festival.
More than 1000 people are expected to take part, with organiser Shepparton Running Club overwhelmed by the response.
The club is urging people to register as soon as possible, as it is expecting some of the races to sell out.
New race bibs had to be ordered weeks ago when the half marathon was beginning to sell out.
Club president Steve Ayton said the event will be bigger and better than previous years.
“We’ve spent quite a bit of time over the last couple of years rebranding, relaunching and reinvigorating the event,” he said.
“It has been a couple of years of hard work and obviously we are seeing the benefits of that this year."
Online registrations have been extended and will now close at midnight on Friday, August 23.
Race bibs will be available for collection at Victoria Park Lake on Saturday from 10am to 3pm or before the race on Sunday morning.
After the race, runners will be treated to a post-run massage, a medal and recovery nutrition.
However, this year the event has also partnered with the Aussie Hotel and will be giving runners the opportunity to refresh with a complimentary beverage.
“If you take your race bib down to the Aussie after the event or before the event on Saturday then you’ll get a free drink,” Mr Ayton said.
The event's major sponsors are Shepparton Show Me and Campbell's, and the festival will raise vital funds for #voice4kidz and Shepparton News Pink Ribbon Brunch.
Shepparton Show Me marketing co-ordinator Mat Innes-Irons said the event is very important to Shepparton because it brings a vast range of people to the Greater Shepparton region.
“It shows off not just the lake precinct but a lot of other areas of Shepparton for people to see,” Mr Innes-Irons said.
“We will be down here on the day helping organise and we will also be presenting finisher's medals to runners,” he said.
For more information or to register for one of the five races visit sheppartonrunningfestival.com.au
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