John Deere is being honoured in the Tech for a Better World category of the 2020 CES Innovation Awards, which recognise outstanding product design and engineering in consumer technology products.
John Deere is an Innovation Awards Honouree for its new 8RX tractor that integrates artificial intelligence, the Internet of things, and advanced automation to help farmers work more efficiently while also gathering data to make more informed decisions and increase future machine intelligence.
"Our focus remains on providing innovative solutions to help customers meet the many challenges of farming,” John Deere’s Intelligent Solutions Group senior vice president John Stone said.
“We are humbled by this award from a leading technology organisation as it highlights our equal commitment to agriculture, innovation, and technology.”
The CES Innovation Awards program is an annual competition. The Tech for a Better World category honours products that impact society and the world in a positive way.
"The 8RX is a high horsepower row crop tractor with four tracks that integrates smart technology in a user-friendly design," John Deere’s Global Tractor Platform senior vice president Dr Bernhard Haas said.
"This award recognises our focus on innovation in precision agriculture that enables farmers to increase productivity as they meet the challenge of feeding the rapidly-growing global population."
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