August 10, 1984
Total Tracy Pty Ltd is more than just a depot for petroleum products.
Anyone who has driven past the Shepparton High School and seen the Total Tracy complex will know that.
Total Tracy started 13 years ago as a private company with a single truck, and Jeff Tracy approached the company for the agency.
He established Goulburn Valley and Northern Petroleum Pty Ltd, which later became Total Tracy, in New Dookie Rd.
The company started off with five staff, one truck and a utility.
Mr Jeff Tracy said that after two years they needed a tanker but only had the capacity for half of the 35 000 litres a tanker carries.
“Well you can’t buy half a truck, so we had to go out and sell to build up our capacity,” Mr Tracy said.
Total Tracy now has a storage capacity of more than three million litres.
The business has changed in other ways as well.
Mr Tracy retired as managing director in 1981, and Graham Francis took over the job.
The company has also changed in that it supplies Ampol as well as Total products now.
Total Tracy is a wholly owned subsidiary of Total Australia, but runs independently of the main company.
It has four depots and six agencies and supplies fuel to many dealers in the northern Victoria-southern NSW region.
The depots are in Kyabram, Echuca, Wangaratta and Seymour. A1 are owned and operated by Total Tracy.
The company also has agents who operate their own depots at Nathalia, Tatura, Cobram, Colbinabbin, Berrigan and Mansfield.
Total Tracy supplies 48 service stations, primary producers, government and local government bodies and many of the major industries in the Goulburn Valley.
Total Tracy even supplies people as far away as Tumut in the Snow Mountains, NSW.
It sends furnace oil to Softwood Holdings in Tumut for timber drying in the logging industry.
The computer at the head office in Shepparton has 3000 accounts on it.
The company employs 40 people, 22 of who are based in Shepparton.
Mr Francis said Total Tracy provided security of supply to its customers, because of the large storage capacity.
The company also likes to keep abreast of modern trends.
Total Tracy introduced self-service petrol stations in Shepparton in late 1980.
A card accepter is currently being constructed at the Total Tracy service station in Melbourne Rd.
This facility will provide 24 hour a day access to fuel for commercial, industrial and transport companies.
Mr Francis said it would be available to individuals as well.
He said it should open at the end of September.
All fuel for Total Tracy, arrives in Shepparton by rail.
The fuel arrives in “block trains” – rail tank care – at the Shepparton Depot.
The $1.5 million depot was opened in 1982, and has a 2.7 million litre capacity and an estimated long-term throughput of 170 million litres a year.
The block trains were pioneered by Total for fuel transport.
Total believes it is a safer and more economical way to transport fuel.
The fuel required to distribute fuel is less with rail than any other form of transportation, Total’s managing director, Mr Phillip de Boos-Smith, said at the depot opening.
He said safety was better because of the isolated corridor used by rail and the possibility of introducing safety features not feasible on roads.
Total Tracy’s motto is “In Partnership With The Community”.
Total Tracy has fulfilled that motto in many ways.
It gave $50 000 towards Shepparton High School’s education and sporting complex, which has consequently named the Total Tracy Complex.
It contributed $5000 towards the building of the Goulburn Valley Grammar School.
Total Tracy also sponsors the Shepparton Search and Rescue Unit, the Spastic Children’s Association and the Goulburn Valley Sheltered Workshop by providing free fuel.
Mr Francis said they had supported most sports in the area in some way.
“We do this because we’re a part of the community and we want to put something back into that community.”