Murray River Council was awarded $100,000 in funding for the project, which will develop and implement a campaign to encourage visitation to the area.
The project is one of five to share a total of $1 million under the Drought Communities Programme Extension.
Murray River Mayor Chris Bilkey said the project will involve marketing initiatives that target visitation to smaller destinations including Mathoura, Barham, Wakool, Moulamein, Murray Downs, Koraleigh and Tooleybuc.
‘‘It is pleasing to see the Federal Government recognising the value in promoting smaller towns as key tourism destinations,’’ he said.
‘‘This funding will provide an opportunity to promote many of our towns to new niche markets in an effort to increase visitation, overnight stays and profit.’’
The campaign will target niche tourism markets by promoting local events, natural environment, experiences, attractions, flora and fauna as well as food and beverage producers through print collateral, videography and photography to use across various digital platforms and attendance at consumer shows and other promotional activities.
‘‘Prior to COVID-19, we were seeing an increase in the overall number of visitors coming to the area, so we want to boost our marketing efforts to ensure this continues,’’ Cr Bilkey said.
‘‘Our natural assets and wide open spaces are a major drawcard to visitors as COVID-19 restrictions ease.
‘‘This campaign will help to bring new tourists to river country in the important months that lie ahead and even remind locals of the amazing natural and cultural attractions they can visit right across the footprint.’’
Other funded projects include: Barham Micro Abattoir Project, $375,000; Wakool Bowling Club renovations, $350,000; Moulamein Heritage Village stage two development, $95,000; Tooleybuc Multipurpose Sealed Track Project, $80,000.
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