Thanks to a newly introduced gift card with a local focus, consumers are being encouraged to invest in the twin towns’ economy, rather than looking beyond it.
Stemming from the ‘Why Leave Town’ initiative, Cobram Barooga Business and Tourism has rolled out an EFTPOS-based voucher which will be redeemable at the local stores community members know and love.
Moira Shire Mayor Libro Mustica praised the program, speaking of its potential to keep money circulating within the Cobram-Barooga area.
“Cards can be purchased at a select number of stores that we call ‘Load Up Stores’,” Cr Mustica said.
“When a customer purchases a card they decide how much money to load onto the card and this money can then be used by the card holder to purchase goods in any participating store within the area where the card was purchased.
“The card will not be able to be used outside of the participating stores; this means that every time one of these cards is purchased, the money stays local.”
Stressing the universal benefits of supporting local businesses, Cr Mustica urged the public to think of their own community before purchasing goods.
“Shopping local helps to generate local jobs, build local infrastructure and ensure products can be acquired locally,” he said.
“The program is open to all businesses in Cobram, Barooga, Strathmerton, Koonoomoo, Yarroweyah, Katunga, Katamatite, Boosey and Burramine and is also open to all Murray Farm Gate Trail operators.”
Additionally, Cobram Barooga Business and Tourism has released a promotional app which alerts users of relevant events throughout the region, which Cr Mustica has also thrown his support behind.
“It will be free and a great way for visitors and locals to see what businesses and services we have,” Cr Mustica said.
“The app will also have town promotions, tourist hotspots, events and accommodation details.”
For further details or quotes from business operators please phone Cobram Barooga Business and Tourism's Noel Smith on 5872 1866 or Tony Tranter on 0427 815 628.
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