Opinion

Land of Plenty line-up a local showcase

By Shepparton News

It is encouraging to see home grown music legend Briggs on the line-up for Shepparton’s inaugural Land of Plenty festival, released yesterday.

Adam Briggs is one of the unique musical talents to come out of the Shepparton district so it is only fitting he takes to the stage later this year as part of the event.

Since the festival was announced late last year there has been much anticipation regarding the line-up with many guessing Briggs might make an appearance.

It is the first time since the 3630 Festival in 2011, which also saw the then-upcoming-artist Briggs on the line-up, that artists of this calibre have played in Shepparton. It is set to be a coup for the city.

Event organisers should be commended for their work in ensuring this big-name Shepparton export was on the line-up as well as local group Heard Instinct Collective.

The group comprises young artists hailing from Shepparton, Numurkah and Echuca and the festival should pave the way for this collective to gain further opportunity.

With Shepparton-based mentor and respected hip hop artist 1/6 at the helm, the Heard Instinct Collective is set to provide a fantastic snapshot of the local music scene.

It is fantastic to see this collective given the opportunity to play on the big stage alongside some of the artists who undoubtedly inspired its members.

With the calibre of artists such as Illy, Briggs and Alex the Astronaut, the event should attract attention from Triple J fans far and wide, hopefully pulling visitors from Melbourne.

Already event information has appeared on respected music blog Tone Deaf which demonstrates the industry attention the festival has received.

Greater Shepparton City Council should also be commended for kick-starting this event, offering up a $40000 in-kind contribution in June last year when an expression of interest process began.

Red Hill Entertainment was successful in its bid to host the event, which will be held in November this year.