The ability to track genetic performance and better match rams to clients’ needs has prompted East Loddon Merino Stud, of Wanganella, north of Deniliquin, to list its catalogue on RamSelect for the first time.
Co-owner Tom Hooke said more and more of his commercial clients were seeking detailed genetic information on their ram offering, particularly since the release of the DNA Flock Profile test for Merinos.
The Flock Profile test provides commercial breeders with a set of genetic measures for benchmarking their flock against industry averages data which is all stored and displayed at RamSelect.com.au to assist them in selecting rams to better meet their breeding objectives.
‘‘RamSelect is really targeted at people looking for the right rams for their breeding objectives and are interested in the information that supports those decisions,’’ Mr Hooke said.
‘‘Anyone can say they’ve got good, high-growth-rate rams, but RamSelect has the benchmarking data behind it for people to really easily make an objective, informed decision.’’
First released in 2015 by the Cooperative Research Centre for Sheep Industry Innovation, RamSelect is an easy-to-use web-based tool which allows ram buyers to find and rank rams based on Australian Sheep Breeding Values that match their own breeding objective.
The Hooke family stud, located between Deniliquin and Hay, is currently preparing about 200 rams for sale this season and will be using RamSelect to ensure commercial producers from across the country have easy access to information about the genetic merit of rams in their catalogue.
‘‘We want to service our clients better and we want more people to be aware of our genetics,’’ Mr Hooke said.
‘‘RamSelect does both and it compares very favourably on price compared to marketing through other media.’’
■For more information visit: www.sheepcrc.org.au