But for one Monday next month, LiveAid organiser, musician and political activist Sir Bob Geldof will be coming to Shepparton.
Greater Shepparton City Council has announced Shepparton has been included on the Australian speaking tour for the former Boomtown Rats frontman.
Next month’s event has been described as a night of political and social discussion with Sir Bob.
As part of the partnership with GV BRaIN, Sir Bob will be on stage with journalist Anjali Rao for a Q&A session, touching on a range of topics and bringing out his personal experiences to provoke and motivate the audience.
Mayor Kim O’Keeffe said securing the event was a brilliant opportunity for the region to add the likes of Sir Bob as a visitor.
Tickets, on sale today, are also being sold for a meet and greet with Sir Bob.
‘‘Ensuring residents have opportunities to witness leading industry professionals is very important for us in delivering entertainment and resources to Greater Shepparton,’’ Cr O’Keeffe said.
‘‘We have had many talented speakers visit our city and Sir Bob Geldof and Ms Rao will provide a very unique experience discussing a range of international issues.’’
GV BRaIN chairwoman Fiona Johnson said they were fortunate to secure an inspiring speaker to the region.
‘‘Together with our sponsors we are excited to be a part of the special evening and work to continue to ensure the region has easy access to people of the calibre of Sir Bob Geldof,’’ she said.
‘‘You do not have to be a fan of the Boomtown Rats to know you will not only have a great evening but also have your eyes opened and be challenged to make a positive difference.’’
Council was approached to be a part of the Australia tour by ICMI Speakers and Entertainers following last year’s Shepp Square initiative.
‘‘In the past, events like this were held in larger regional cities such as Geelong, so it is remarkable to see Greater Shepparton stepping out as a leading regional destination,’’ Cr O’Keeffe said.
The event is on Monday, March 18. Doors open at 6.30pm for a 7pm start at Eastbank Centre, 70 Welsford St, Shepparton. Tickets cost $97.50 general admission. Limited Sir Bob meet and greet tickets are available for $145 via phone only 58329511 (Riverlinks box office). Tickets on sale 11am today.