New information centre on wheels

By Morgan Dyer

A state-of-the-art van will soon be seen in Moira Shire promoting tourism in the region.

The mobile Visitor Information Centre will work with all tourism and tourism-related businesses to help boost tourist numbers post-COVID-19.

Mayor Libro Mustica said times were changing and the specially designed van would give council the opportunity to bring visitor information to where the visitors are.

“Studies have shown the best information and service providers in the visitor economy are adding inspiration by going mobile,” he said.

“In peak season the van will be situated at various locations throughout the shire, directing tourists and day visitors to the multitude of attractions our region offers.

“In the off-peak tourism season, the mobile VIC can promote our destination at events and venues locally or outside of the shire to build awareness and penetrate new tourism markets.”

The van has television screens that will showcase local attractions, events and everything that is happening in the region.

Cr Mustica said tourism was an important sector to Moira Shire with more than 500 jobs directly created by visitors coming to the region.

“Before the pandemic restrictions were put in place, the entire region was tracking well with more than 1.3 million visitors travelling here last year, spending close to $370 million in our Sun Country on the Murray region alone,” he said.

“A key point to our visitor services strategy is to bring the local knowledge and passion of our visitor information staff and volunteers to community events anywhere in the shire as well as events and festivals in major centres and other municipalities, and this is exactly what the mobile van will do,” he said.

A calendar on council’s website will display the location of the bus.