State Member for Shepparton Suzanna Sheed believes Coca-Cola Amatil has a moral responsibility to achieve the best outcome for the region as it seeks to sell SPC.
‘‘SPC Ardmona is an iconic Australian brand that has held a pivotal position in the Shepparton region for a century,’’ she said.
Last week SPC’s owner wrote down the value of the company from $147million to zero ahead of a proposed sale.
Coca-Cola Amatil said a dozen parties, international and Australian, had expressed interest in taking on the business.
Ms Sheed said the sale must be about more than just commercial considerations, considering SPC’s position in the region.
‘‘It has been a key driver in realising the Goulburn Valley’s potential as a powerhouse of agricultural production and has provided secure ongoing and seasonal work locally,’’ she said.
‘‘While it is certainly facing challenges in terms of adapting to changing community demand and increasingly competitive markets, its ongoing importance to the Shepparton district cannot be overstated.
‘‘This is a time to look forward and the sale of SPC is an exciting opportunity to find a new home for the company that is more aligned with what we do here in the Goulburn Valley.
‘‘I understand more than a dozen interested parties have recently toured the factory and that gives me confidence the business is being seen as a worthwhile acquisition.
‘‘I would urge Coca-Cola Amatil to put our community first and choose a buyer with a focus on securing a strong and sustainable future for our agricultural region.’’