The fundraiser, conducted by Southern Cross Austereo in Shepparton, is held throughout July with several community groups and individuals hosting events.
Southern Cross Austereo general manager Alan Kellock thanked all the community members who contributed to the fundraiser after he began in the role eight months ago.
“We're looking to make it bigger and better as we go on,” he said.
The fundraiser was close to home for the Southern Cross Austereo family, with Triple M presenter Sean Cullen requiring the use of an Isolette bed at GV Health when his partner Charlotte Cassidy gave birth to their baby, Emmett.
GV Health maternity services manager Carmel Brophy said funds raised from this year's Give Me 5 For Kids would be put toward the purchase of new Isolette beds.
She said the equipment was very much needed.
“We've trialled the new ones ... and they are what these very sick babies need.”
GV Health chief executive Matt Sharp thanked community members for their generosity, as well as the SCA team.
“We're building our own capability and capacity to treat patients locally, and that is hugely important to us as we grow and develop as a health service,” he said.
GV Health Foundation director Carmel Johnson also thanked those in attendance.
“We're very proud because it has been one of the more successful Southern Cross Austereo stations in Australia,” she said.