$1m weekend serve

February 07, 2018

Volleyball and food truck events during the weekend have evoked a mixed reaction.

While Greater Shepparton City Council is hailing the weekend’s combined volleyball and food truck events as success stories, officers concede not everyone is happy.

The council’s investment attraction team says it received plenty of positive feedback, but some businesses reported they were negatively impacted, while others saw no difference.

The council was yesterday spruiking an almost $1 million economic impact from the weekend’s events.

An estimated 19000 attended the combined events across the weekend, with about three in every 10 attendees coming from outside the Greater Shepparton region, based on survey data.

Council’s acting economic development manager Michael Carrafa said the organisation had tapped into local contractors as much as possible.

‘‘There has been some negative comments from local food operators, while others haven’t been significantly impacted,’’ he said.

Across the weekend, the News had heard a similar diverse cross-section of opinion from businesses: some were down on earnings by about 50 per cent, others saw no change.

Some said they would have liked the opportunity to participate in the food truck festival.

Mr Carrafa said some hospitality businesses had reported they had done well during the weekend.

‘‘We have had some comments from some food operators, saying that they may have been down during that period,’’ he said.

‘‘Other food operators are saying they hadn’t been impacted at all.’’

He said the council would continue to consult with locals to canvass their general thoughts.

Asked about the breakdown of the almost $1 million, the council said between $300000 and $500000 was estimated as the value attached to live TV broadcast, online streaming and national and international media value.

The visitor spend on up to 19000 attendees is calculated on the Victorian visitor data for the Murray region.

According to early survey data, visitors made up about 30 per cent of the total attendees.

‘‘This equates to around $115 for a day visit and $175 for an overnight stay,’’ the council said in a statement.

‘‘At this point, it is estimated 15 per cent was overnight visitation and 85 per cent day trip visitation.’’

The visitor spend was estimated in the vicinity of up to $785000.

The economic impact is also made up of the infrastructure required from local suppliers and contractors.

‘‘International events of this nature require a high level of infrastructure which translates into positive flow-on effects for local suppliers and contractors,’’ the council said

A detailed post-event analysis is being done, which would include survey data collection with an assessment set to be completed in the next eight weeks, the council said.

Mr Carrafa said the council would have to determine how it would move forward, regarding hosting the volleyball event again.

‘‘We’ll determine that from the overall success of the weekend and go from there,’’ he said.

‘‘We’re always looking for new opportunities... We like to try new things.’’

More in Shepparton News
Login Sign Up

Dummy text