Campaign focuses on the positive images

January 31, 2018

Elite Pole Dancing and Fitness is holding a ‘Love Your Body’ campaign this weekend. Pictured are Kylie Suratman and Melissa Blair, with Eliza Blair, seven months.

Seven months ago, Shepparton Elite Pole Dance and Fitness owner Melissa Blair realised the importance of positive body image and how to a role model for the community.

When her daughter Eliza was born, Mrs Blair became aware of how negative body image affected all women and was determined to create change with her Love Your Body campaign.

‘‘Everyone looks at the negative parts of their bodies. I didn’t want my daughter growing up hating her body,’’ she said.

‘‘We need to set an example for the next generation and break the trend of only criticising our bodies.

‘‘In a society where we learn being over confident isn’t acceptable, we’ve forgotten to remember being confident is.’’

The event encourages people to visit Shepparton Elite Pole Dance and Fitness and share what they physically love about themselves by posting a message on the studio’s front window.

Mrs Blair and her business partner Kylie Suratman are determined to create a welcoming environment, including an arts and crafts table for children.

‘‘It would be nice to see a lot of people coming through,’’ Mrs Blair said.

‘‘Please come down, write something positive about your body, and help us make a change in our community.’’

The Love Your Body event is on Friday, from 3.30pm to 7pm, and Saturday from 10am to 5pm.

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