Following this year’s beach volleyball tournament, Greater Shepparton City Council will review its performance in determining whether to continue with it.
Council’s tourism and major events team leader Anthony Nicolaci said it would assess the event’s place in the council’s calendar and ‘‘work out whether it is value for money for our city to invest in events like that’’.
‘‘Obviously we’re trying to establish ourselves as a major events capital,’’ he said.
‘‘We’re working towards bringing more national and international events.
‘‘We’re going to be doing some fairly detailed analysis of visitors during this event, collection of data, to determine the economic impact.’’
He estimated the about $1 million in economic benefit would likely be shared across accommodation, hospitality and associated service industries.
The council was asked about the cost of the volleyball and food truck events, but it said ‘‘the expenditure on these events is subject to MOUs and so commercial in confidence’’.
‘‘Council does obtain sponsorship and grants for events to offset the cost,’’ it said.