Violet Town is set to be the star of ABC’s Back Roads program this month, after Heather Ewart and her crew visited to put together an episode.
The town is known for its monthly market, founded in 1978.
The premier market is on the second Saturday of the month, with more than 250 stalls of regional produce, plants, handmade arts and crafts.
The program explores the back roads of Australia, uncovering remarkable country towns and inspiring local people.
Viewers can expect footage from the market, as well as the Nightmare on Cowslip St event on Melbourne Cup eve.
Going to air on January 29, the episode will hear from Violet Town export and Killing Heidi lead singer Ella Hooper and Victoria’s Commissioner for Gender and Sexuality Rowena Allen.
Strathbogie Shire Mayor Amanda McClaren said the program was exciting for the town and the region.
‘‘Council is optimistic about increased visitation to Violet Town and the region as a result of this media exposure,’’ she said.
‘‘The town has so much to offer and I know the community will welcome visitors with open arms.’’