Event organisers of the travelling Hank Marvin Markets are forging ahead despite expected heavy rainfall this weekend.
Brunch, Lunch and Punch Food Festival organiser Paul Wesolek said they had spent yesterday morning shifting the huge food event into the multi-purpose pavilion at the Shepparton Showgrounds.
Usually in St Kilda East each week with about 2000 people in attendance, Mr Wesolek said they had decided to take a selection of their favourite vendors out to a regional area in order to engage the community there.
‘‘We want to connect with the local community, but we also want to do it respectfully,’’ Mr Wesolek said.
‘‘Our traders were also telling us we should go regional because regional people have really embraced the food culture.’’
Familiar to the emerging food van and festival scene, Mr Wesolek said he spent two years doing street food in London, where he saw a number of different festivals and gigs.
Noticing how popular the events were, he brought the idea back to Australia.
Almost 20 different food vendors and their trucks have packed the showgrounds pavilion to the brim and Mr Wesolek encouraged the community to embrace the event, which will power through until Sunday after opening to the public yesterday afternoon.
Mr Wesolek said there was the potential for their connection with the community to grow, with plans to bring their Big Burger Bi-Annual tour to the region next.
He said it could also be the beginning of a long process where they would seek out local traders to join their travelling circuit.
‘‘We really want to support local industry,’’ Mr Wesolek said.
‘‘It’s a nod of respect to the food belt.’’
The event will run from 11am to 10pm today and tomorrow and from 11am to 9pm on Sunday and includes an array of foods such as Mexican, Indian, Thai, burgers, Korean, street foods and much more.
For further information about the event, visit its Facebook page at www.facebook.com/events/369332070160489/