True blue food for thought

November 25, 2017

The clock might be ticking on the deadline for Australia’s new country of origin labelling laws, but SPC is more than ready.

Businesses were given two years to adapt to the changes which will increase requirements for transparency on just how much of the food we buy is really Aussie made.

On a tour of Shepparton’s SPC manufacturing facility on Thursday, supply chain commercial manager David Frizzell said the company was embracing the change.

‘‘SPC have been involved right from the outset,’’ Mr Frizzell said.

‘‘We intend to have every product ready by the July launch date next year.’’

Despite the costs on the business in adapting to the new rules, he believed it would pay off in the long run as shoppers embrace products which use Aussie produce.

The changes were first introduced in July last year, but businesses were given two years to get product lines up to scratch for the July 2018 launch.

For SPC, this meant rebranding and redesigns of products so the outer labelling will show just how much of the produce is really Australian grown.

Federal Member for Murray Damian Drum said the new rules would make it harder for some processors which were not true blue when it came to food.

‘‘There are those that have been trying to game the system by having a bit of Australian syrup amongst overseas fruit will be caught out on this,’’ Mr Drum said.

But for Australian producers like SPC that source its produce from local farmers, he anticipated it would be good news.

‘‘Seventy-fivepercent of Australians have said they find current food labelling laws confusing,’’ he said.

‘‘It is going to be very simple for Australians to at a glance see what proportion of the ingredients are made in Australia.’’

Newly-branded SPC content was on display during the tour and will eventually be available on all its products.

The familiar kangaroo in the triangle will remain, but the new labels will include a bar chart to show just how much of the product is Australian grown.

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