After forging his own business when the Eagle Boys Pizza chain went bust last year, Kruz Patel saw the opportunity to donate some of his profits to local charities.
The Shepparton Pizzas owner began his Pizza with a Purpose campaign and recently joined forces with Shepparton Villages after previously wrapping up a three-month fundraiser with the local Salvation Army Corps.
During October, the newly established business ran a promotion in which every specially printed voucher redeemed at Shepparton Pizzas ensured a percentage of the sale went back to Shepparton Villages.
‘‘We are very grateful to Kruz and the team at Shepparton Pizzas,’’ Shepparton Villages chief executive Kerri Rivett said.
‘‘Every single cent we receive from the smallest of donations through to the more significant helps us to provide amazing infrastructure and care for Shepparton’s aged.’’
Mr Patel said the promotional takings for October were about $1500 and he was on hand to donate 10 per cent of that back to Shepparton Villages this week.
According to Shepparton Villages, the promotion raised money for its new $34 million, 120-bed facility as part of the Giving Tree campaign.