Charity never tasted so good in Shepparton after Shepparton Pizzas recently wrapped up its three-month fundraiser for the local Salvation Army Corps.
Shepparton Pizzas owner Kruz Patel said their Pizza With A Purpose campaign raised $347 which was donated to the service.
The promotion saw one free small pizza added to any large pizza purchase with 10 per cent of the proceeds from all pizza sales going to the Shepparton Salvation Army Corps.
‘‘We handed promotional cards out among the community and at the Shepparton Sports Centre,’’ Mr Patel said and added that they had also reached out to sporting clubs. With an estimated 3000 cards being used, Mr Patel said he was incredibly pleased with how the first promotion for the business went.
‘‘It’s a really good start,’’ he said.
Mr Patel said he now had 14 per cent of his royalties back in his pocket after the Eagle Boys pizza chain went bust last year.
A former Eagle Boys franchisee, Mr Patel went about rebranding his business, going it alone as Shepparton Pizzas.
The business, according to Mr Patel, will now look to take part in further local charity work.
‘‘We just started one with Shepparton Villages employees which will run for two months,’’ he said.
Shepparton Salvation Army Corps officer Captain Karyn Wishart said the donation would be put towards general needs and said funds like that would help a family in need when it came to food and getting through the weekend. ‘‘When local businesses partner with us it helps us to serve the community better,’’ she said.