A catchy, and sometimes humorous hip hop song about Shepparton has won the 2nd annual #ShepPROUD Youth Video Competition.
Matt, Claire and Brendan Macgill of Lemnos produced the entertaining 3 minute music video which in the words of eldest sibling Matt Macgill, “ is a tale telling our favourite pastimes and quirks of Shep, Shepp, Shepparton.”
The music video has already been the centre of huge social media activity, declared viral last week when more than 138,000 views and 14,000 comments were clocked up in just 36 hours.
Matt, 23, and his teenage siblings have grown up on a farm on the outskirts of Shepparton and sing about real cows, fake cows, Mr D’s and agriculture, namely apples and pears, and highlight many iconic venues and businesses synonymous with their upbringing.
The 6 week long competition run by The Community Fund Goulburn Valley culminated on Wednesday night with a viewing of the nine entries submitted for judging and the announcement of the winner and runner- up.
22 year old Jess O’Donoghue’s entry called “Food is Home #ShepPROUD” was named runner-up for her story about what food means to her family and others and how food and cooking has helped them assimilate into Shepparton and its culture.
The Shepparton student’s family owns the Last Straw Thai Restaurant which is a favourite among lovers of multicultural cuisine where her mother Yao is the chef.
To view all nine entries, including Matt and Jess', click here.
The winners receive $4000 cash, sponsored by Gouge Laundry Services in Mooroopna and the runner-up receives a shopping spree at participating Shepparton businesses valued at $1000. This was sponsored by Greater Shepparton City Council and Shepparton Show Me.
“The judging panel was delighted with the quality of this year’s entries. The stories and the way the entrants conveyed their #ShepPROUD messages was very high,” The Community Fund CEO, Cheryl Hammer, said.
“We are thrilled with the outcome of the 2nd annual competition as we have some fabulous material to roll out now to promote the #ShepPROUD message. It is uplifting to know many young people love where they live, work and study and are happy to express that,” Cheryl said.