You would be forgiven for thinking the women at Rossignoli Real Estate have a handbag obsession.
The business is collecting and storing handbags for Share the Dignity’s It’s In the Bag Christmas campaign.
Share The Dignity is a volunteer-run initiative that collects and distributes sanitary items to Australia’s homeless women.
Its Christmas campaign, It’s In The Bag, is designed to bring a smile to the faces of Australia’s 50000 homeless women and teenage girls this holiday season.
Women of the Goulburn Valley are asked to fill an old bag with items such as toiletries, sanitary products and anything else that might make a woman feel special, and drop them off at Rossignoli Real Estate.
The business will accept bag donations up until Saturday, December 3, after which they will be distributed to women in need in Shepparton and Melbourne in time for Christmas.
Rossignoli Real Estate sales and marketing co-ordinator Renee Grant is the brains behind the business’ involvement in the campaign and said it all began when she read about Share the Dignity online.
‘‘It struck a chord with me because many years ago I found myself as a single mum having to look after my son,’’ she said.
During this time, Ms Grant relied on community initiatives in the lead-up to Christmas.
Ms Grant said while there were plenty of initiatives designed to help children and families at Christmas, Share the Dignity was just for women.
‘‘This time of year women seem to look after their families first and foremost prior to themselves,’’ she said.
‘‘This campaign gives them the chance to not have to worry about it and also still find a way to get some items that they so richly deserve.’’
A handful of businesses and organisations in Shepparton have already donated to the cause with about 20 bags tucked away in storage.
It’s in the Bag donations will be accepted at Rossignoli Real Estate until Saturday, December 3.
Bags must be in a good condition and new items inside in sealed packaging.